Reed

Project Overview

Reed, a leading job recruitment agency, tasked us with designing an innovative feature called Branded Jobs whilst working there. The goal was to create a premium job listing experience that goes beyond the standard format, providing employers with a platform to showcase their unique company culture and attract top talent. This project required a blend of creativity and functionality to highlight company values and environments engagingly and visually.

Product Design
User Experience Design
Visual Design

Challenges

The primary challenges of this project included:

• Creating a Premium Experience: Design a job listing feature that stands out from traditional postings, offering an elevated experience for both employers and job seekers.

• Customizability and Personalization: Allow for personalized banner images, while providing a visually appealing default option for those who don’t upload custom media.

• Incorporating Multimedia: Enable the inclusion of images and videos to give applicants an authentic glimpse into the company culture and work environment.

• Ensuring User-Friendly Design: Develop an intuitive interface that allows employers to easily customize their listings and applicants to navigate the content seamlessly.

Our Approach

To address these challenges, we implemented a strategic design process:

1. User Research and Insights:
   We began by conducting interviews and surveys with both employers and job seekers to understand their needs and preferences. This research highlighted the importance of visual storytelling in job listings and informed our design direction.

2. Concept Development:
   We developed the concept of Branded Jobs as an elevated job listing experience. This feature includes customizable elements, such as banner images, that employers can personalize to align with their brand identity. For those who don’t upload a custom banner, we designed a sleek default gradient that maintains a professional appearance.

3. Visual and UX Design:
   Our team crafted a user interface that is both aesthetically pleasing and highly functional. Employers can easily add multimedia elements, such as images and videos, to their listings. This allows them to showcase their company culture, office environment, and team dynamics, giving potential candidates a richer understanding of what it’s like to work there.

4. Interactive Elements:
   We integrated interactive elements that allow job seekers to explore multimedia content seamlessly. This includes an image gallery and video player, providing an immersive experience that goes beyond text-based job descriptions.

5. Prototype and Testing:
   We developed a prototype and conducted usability testing with real users to gather feedback and make iterative improvements. This ensured that the feature met user expectations and functioned flawlessly across devices.

6. Implementation and Support:
   We collaborated with Reed's development team to implement the design and provided ongoing support to ensure a smooth rollout. We also created documentation and guidelines to help employers maximize the potential of the Branded Jobs feature.

Results

• Increased Employer Engagement: Employers have embraced the Branded Jobs feature, using it to differentiate their listings and highlight their unique company cultures.

• Enhanced Applicant Experience: Job seekers enjoy a richer, more engaging experience, leading to higher application rates for listings that utilize the Branded Jobs feature.

• Positive Feedback: Both employers and job seekers have provided positive feedback on the feature, praising its visual appeal and ease of use.

• Brand Differentiation: Reed has strengthened its position as a forward-thinking recruitment platform by offering this innovative, premium feature.

Stakeholder Feedback

"The Branded Jobs feature designed by Rocky Sihra has revolutionised our job listings. It’s a standout feature that allows our clients to really showcase their company culture, which has been a game-changer in attracting top talent. The feedback from employers and job seekers has been overwhelmingly positive.”

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